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APPrilutzki

Services

Consulting that answers to profit, not applause.

We are not an execution agency. We find what needs to change, put it in order of impact, and give your team or vendors precise direction. Three ways to work together.

Starter

Social media profit audit

We check whether your social media activity actually supports sales and profit, or only produces a feeling of being busy.

Who it’s for

Small businesses and founders without a marketing team, or anyone who wants a do-it-yourself fix for social.

$2,700

one-off

What you get

  • Review of every active channel and the last 90 days of posts
  • Which content brings buyers and which only brings likes
  • A rewritten profile, offer and call to action for each channel
  • A 30-day plan you can run yourself
Book a fit call
AdvancedMost chosen

Full marketing profitability audit

We examine your whole marketing system (content, advertising, website, messaging and offer) to find where it loses money and where profit can grow.

Who it’s for

Businesses that already have a marketing team or agency and want an outside professional to find the bottlenecks they missed.

$7,900

one-off

What you get

  • Funnel teardown from first ad to closed deal
  • Landing page and website conversion review
  • Google and Meta ads account audit
  • Offer and messaging rewrite
  • A prioritised action plan with the expected impact of each change
Book a fit call
Premium

Profit-focused marketing partnership

We work with you on every lever that moves marketing profit: content, ads, website, messaging and offer. We measure the effect of each change on the bottom line.

Who it’s for

Companies with $150,000+ in monthly revenue looking for a thinking and execution partner focused on business results.

Custom

success-based fees available

What you get

  • Everything in the full audit
  • Weekly working sessions with your team or vendors
  • Copy for ads, landing pages and email
  • Continuous measurement against revenue, not clicks
  • Payment tied to the growth we create
Book a fit call

Where we look

Six levers that decide whether marketing pays

  • 01

    Messaging and offer

    What you say, to whom, and why they should believe it. Usually the cheapest fix with the largest return.

  • 02

    Website and landing pages

    Where the traffic you already pay for turns into leads, or quietly doesn't.

  • 03

    Paid advertising

    Google and Meta accounts audited ad by ad, against revenue rather than clicks.

  • 04

    Content and social

    Whether what you publish builds trust with buyers or only entertains followers.

  • 05

    Funnel and follow-up

    The path from first touch to closed deal, and every place a lead leaks out of it.

  • 06

    Lead quality

    More leads is easy. Leads your sales team can close is the part that pays.

The process

The same four steps, every time

  1. Step 1

    Fit call

    A free 30-minute conversation about you, your business and your goals, so we both know what you could get out of working together.

  2. Step 2

    Marketing diagnosis

    We map where your marketing leaks money: messaging, funnel, website, campaigns, content, lead quality and conversion.

  3. Step 3

    Action plan

    Not a list of ideas. A clear order of priorities: what to change first to create the largest business impact.

  4. Step 4

    Results

    Where it fits, we stay on for ongoing, results-focused work, measuring how every change moves profit.

Questions

Frequently asked questions

It is only possible when marketing and sales share a CRM. There has to be a reliable way to connect marketing to revenue. If results cannot be tracked, this option is off the table.

When they can, you pay a percentage, agreed in the contract up front, of every dollar above what the business made before we started. If revenue goes from $100,000 to $250,000 a month, the fee is on the added $150,000. No growth, no extra payment.

Book a fit call; it is the simplest way. In short: Starter is for small businesses and founders without a marketing team. Advanced is for businesses that already have a team or agency and want an outside eye. Premium is for companies with $150,000+ in monthly revenue.

It depends on how fast your business can ship changes. Some clients update the site the day they get our notes; others need a month of approvals. Either way, the first recommendations that can move revenue usually arrive within the first two weeks.

We are not an execution agency. We find what needs to change, set a clear order of priorities, and give precise direction to your existing team or vendors. If you need hands, we can refer you to specialists we trust; that work is contracted separately.

Not on success-based fees: there we only take businesses whose growth potential we believe in. On paid consulting, the only businesses we turn away are ones we believe mislead their customers.

Great. We make your existing team more effective; we don't replace it. Anyone who has worked on a project for a long time starts missing things, and an outside professional view is what finds the bottlenecks.

Not sure which one fits?

Thirty minutes on a call will tell us both. It's free and there's no pitch deck.

Book a fit call