About
Hi, I’m Arthur. I only care whether it pays.
A marketing executive with more than twenty years in the field. That's not the interesting part. The interesting part is where those years were spent.
I come from affiliate marketing.
It’s a world where the marketer spends their own money to promote a company, and only gets paid when they bring a sale or a lead. Most of my meaningful experience was earned in marketing where, if it didn’t work, we didn’t just fail to make money. We lost it.
So when I work on a project, the only thing driving me is profitability. Not posture, not ego, not winning awards for “creativity”, and not pleasing the personal taste of whoever runs marketing at the company I’m working with.
I’m here to make your profits grow. That’s it. If you’re a business owner driven by profitability like I am, we’ll get along great.
How I work
Four principles I don't bend
Profit over applause
No awards for creativity, no pleasing anyone's personal taste. The only question is whether it makes you more money.
Priorities, not ideas
Anyone can hand you fifty ideas. The job is knowing which three to do first, and which forty-seven to ignore.
Measured, or it didn't happen
Every change is tied to a number you already track, so we both know what it was worth.
Your team stays
We make your marketers and agencies more effective. We are the outside eye, not the replacement.
The road here
Twenty years, one lesson
Affiliate
Campaigns paid for out of pocket, earning only when they brought a sale or a lead.
Executive
VP of Marketing, owning revenue rather than reach.
TikTok
90,000 followers in three months, millions of views, and not a cent earned. Lesson learned.
Today
Consulting for businesses that want their marketing to pay.
If profit is what drives you too, let's talk.
A free 30-minute fit call. Bring your numbers.